Denim Drive 2016
CalVCP would like to invite you to help raise awareness about sexual violence with a Denim Day clothing drive from April 1–27, 2016. Collected jeans can be distributed to local shelters and organizations that help families with clothing needs. Please see below on how to get started with a poster, collection box and sample email to send out in your building or work place. Thank you for your commitment and service to victims of crime across California!
About Denim Day
Denim Day originated in 1999 when the Italian Supreme Court overturned a rape conviction saying that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.
Wearing jeans on Denim Day or collecting jeans throughout the month has become a symbol of protest against erroneous and destructive attitudes about sexual assault. This year’s Denim Day is April 27, 2016.
Please contact Janet Potter at firstname.lastname@example.org if you are interested in receiving physical copies of our materials.
Denim Donation Bin Poster
(18″ × 24″ | 1.52 MB | pdf)
Collection boxes can easily be purchased at local hardware or shipping stores and should be 18″ × 18″ × 24″ to fit the signage.
Boxes placed in high traffic area such as lobbies or breakrooms will have the best success. Collected jeans can be distributed to local shelters and organizations that help families with clothing needs.
Send this sample email to your organization to encourage participation in the Denim Day Drive.
In observance of National Denim Day on April 27, 2016 and National Crime Victims’ Rights Week from April 10–16, 2016 we invite you to participate in a statewide denim clothing drive.
Sponsored by the California Victim Compensation Program (CalVCP), the clothing drive will help families in need and raises awareness about victims of sexual assault.
Denim Day was created in honor of a young woman who was sexually assaulted by her driving instructor in Italy. The woman’s rapist was initially convicted, but a higher court ruling overturned the conviction. The judge said since the victim wore tight jeans, the instructor could not take them off by himself, therefore the victim had participated.
The case made international headlines and jeans became a symbol of the many tragic misconceptions that still surround sexual violence.
Please donate new and gently used jeans in the marked donation box located at [your box location]. The drive will run April 1–27.
All donations will be distributed to local community shelters or organizations that help families with clothing needs.
Wearing jeans on Denim Day (April 27) has become a symbol of protest against erroneous and destructive attitudes about sexual assault.
Thank you for your commitment and service to victims of crime across California!
Share Your Results!
CalVCP is happy to share pictures of your Denim Day boxes on our Facebook and Twitter pages. Interested parties can send their images to the email address above.