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Denim Drive 2017

CalVCB would like to invite you to help raise awareness about sexual violence with a Denim Day clothing drive from April 1–26, 2017. Collected denim can be distributed to local shelters and organizations that help families with clothing needs. Please see the information below on how to get started with a poster, collection box and sample email to send out in your building. Thank you for your commitment and service to victims of crime across California!

About Denim Day

Denim Day originated in 1999 when the Italian Supreme Court overturned a rape conviction saying that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.

Wearing jeans on Denim Day or collecting denim throughout the month has become a symbol of protest against erroneous and destructive attitudes about sexual assault. This year’s Denim Day is April 26, 2017.

How to Host a Denim Drive

Register to Host a Denim Drive

You can host a denim drive in your workplace by following these simple steps:


Requests for Denim Drive materials can be made at DenimDay@victims.ca.gov.


Denim Donation Bin Poster

(18″ × 24″ | 1.61 MB | pdf)
Denim Drive 2017: In conjunction with National Crime Victims’ Rights Week and Sexual Assault Awareness Month. Strength | Resilience | Justice. April 1–26. CalVCB. Please donate new and gently used denim jeans. Donations will be delivered to local organizations that help families in need. Follow us on Facebook and Twitter.


Collection boxes can easily be purchased at local hardware or shipping stores and should be 18″ × 18″ × 24″ to fit the signage.

Boxes placed in high traffic area such as lobbies or breakrooms will have the best success. Collected jeans can be distributed to local shelters and organizations that help families with clothing needs.

Sample Email

Send this sample email to your organization to encourage participation in the Denim Day Drive.


In observance of National Denim Day, we invite you to participate in our denim clothing drive from April 1–26.

Hosted by the California Victim Compensation Board (CalVCB), the clothing drive will help families in need and raise awareness about victims of sexual assault. 

Denim Day was created in honor of an 18-year old woman who was sexually assaulted by her married 45-year old driving instructor in Italy. The rapist was initially convicted, but a higher court ruling overturned the conviction. The court justices said since the victim wore tight jeans, the instructor could not take them off by himself, therefore implying consent. Women of the Italian legislature protested the decision by wearing jeans. The case made international headlines and jeans became a symbol of the many tragic misconceptions that still surround sexual violence.

In April 1999, California established the first Denim Day in the United States and has since grown nationally. This year, Denim Day is observed on April 26.

Please donate new and gently used denim clothing items in the marked donation box located at [your location].

All donations will be distributed to local community shelters or organizations that help families with clothing needs.

We enthusiastically look forward to your participation and don’t forget to wear denim on April 26!


Share Your Results!

CalVCB is happy to share pictures of your Denim Day boxes on our Facebook and Twitter pages. Interested parties can send their images to the email address above.