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Sexual Assault Awareness Month

Resources for Sexual Assault Victims

If you or someone you know is looking for assistance, please visit CalVCB’s Resource page to find contact information for county and state organizations.

Denim Drive 2018

CalVCB is inviting you to help raise awareness about sexual violence with a Denim Day clothing drive from April 1–30.

Collected denim items can be distributed to local shelters and organizations that help families with clothing needs. Please see the information below on how to get started with a poster, collection box and sample email to send out at your workplace.

About Denim Day

Denim Day originated in 1999 when the Italian Supreme Court overturned a rape conviction saying that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.

Wearing jeans on Denim Day and collecting jeans throughout the month has become a symbol of protest against erroneous and destructive attitudes about sexual assault. This year’s Denim Day is observed on April 25, 2018.

How to Host a Denim Drive

Follow these simple steps to get started:

  1. Register with CalVCB.
  2. Select the collection box location or locations.
  3. Request materials from CalVCB. Order up to three large posters and five small posters.
  4. Affix the 2018 Denim Day poster to the clothing bin.
  5. Place the collection box in a visible location.
  6. Monitor and empty the collection box periodically.
  7. Promote your event with our sample email.
  8. On the week of May 2, deliver the collected clothing to a local charity serving families in need



Participants may print the poster below to affix to the collection box or order through CalVCB's registration form and have it shipped to your organization.

Poster with photo of two woman in jeans, photo of a stack of jeans, CalVCB logo, and text (below).
Denim Donation Bin Poster

(18″ × 24″ | 22.9 MB | pdf)
Poster text: Denim Day 2018: Please donate new and gently used denim clothing. Donations will be delivered to local organizations that help families in need. In conjunction with National Crime Victims’ Rights Week and Sexual Assault Awareness Month. Denim Day Drive: April 1 - 30. Denim Day: April 25.


Collection boxes can easily be purchased at local hardware or shipping stores and should be 18" x 18" X 24" to fit the signage. Boxes placed in high traffic area such as lobbies or breakrooms will have the best success. Collected denim items can be distributed to local shelters and organizations that help families with clothing needs.

Sample Email

Send this sample email to your organization to encourage participation in the Denim Day Drive.


In observance of Sexual Assault Awareness Month, we invite you to participate in a statewide denim clothing drive from April 1–30.

Hosted by the California Victim Compensation Board (CalVCB), the Denim Day clothing drive raises awareness about the misconceptions of  sexual assault while helping families.

National Denim Day was created in honor of an 18-year old woman who was sexually assaulted by her married 45-year old driving instructor in Italy. The rapist was initially convicted, but a higher court ruling overturned the conviction. The court justices said since the victim wore tight jeans, the instructor could not take them off by himself, therefore implying consent.

Women of the Italian legislature protested the decision by wearing jeans. The case made international headlines and jeans became a symbol of the many tragic misconceptions that still surround sexual violence.

In April 1999, California established the first Denim Day in the United States and has since grown nationally. This year, Denim Day is observed on Wednesday, April 25.

Please donate new and gently used denim clothing items in the marked donation box located at [your location].

All donations will be distributed to local community shelters or organizations that help families with clothing needs.

We enthusiastically look forward to your participation and don’t forget to wear denim on April 25!

Thank you.

Share Your Results!

CalVCB is happy to share pictures of your Denim Day boxes on our Facebook and Twitter pages. Interested parties can send their images to the email address above.